Social Media Marketing & Advertising
A social media is a platform (app or website) that majorly connects friends, family together and idea sharing in some cases. These include Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest etc.
When we say Social Media Advertising, it simply connects marketing through social media platforms.
Social Media Marketing involves all the activities in using social media platforms to connect with your audience to build your brand, increase sales and drive website traffic.
Using social media to build brands and connect with your ideal customers is different from personal social media activities.
Social media marketing is driving measurable actions using a business page for Facebook and Instagram, Twitter, LindkedIn, Snapchat or connections using Group.
Social media activities for businesses and brands involve creating contents that are relevant to your demographics (category of people your business targets) with intentions to either engage with them, follow them up, drive website traffic and achieve your social media marketing objectives.
Social Media Marketing objectives include
- Brand awareness & visibility
- Engaging with your audience
- Drive website traffic
- Generate leads (email and some personal details for later marketing)
- Drive conversion (Selling physical products and services)
Why Social Media Advertising?
Social media marketing is a part of digital marketing. Digital marketing involves any activity channeled toward marketing products or services through electronic media. Digital marketing involves both online and offline.
Few of these offline digital activities include;
- Radio Jingles
- TV advertisement
- Electronic billboards
These marketing methods still work but one has to measure their effectiveness in this era of the internet and smartphones.
Lets take a practical instance with commercial buses.
8 out of 10 commercial buses would play music as they journey in their 8 to 10 hours trips to entertain their passengers.
Next time you embark on a long journey, observe what other passengers are busy doing – It would either be their eyes glued to the smartphone or probably sleeping.
No more justice to the radio!
The number of radios in households nowadays has drastically reduced. Do you still have a radio? Don’t mention the one on your phone or car. Even if…how often do you listen to it?
Google, Facebook and brand influencers generate more revenue than any traditional media company in the world because they control more attention.
Money follow where the attention is. That’s why disruptive social media marketing matters. Millenials are on social media. Everyone is on social media.
The reasons why Social Media Advertising is better
Social media marketing is cost-effective. Unlike radio and TV commercial spots and rates, social media advertising is favourable to any size of business. With as little as ₦1000, a business can advertise at any spot, time and to any audience it chooses.
You don’t need a fixed high rate to advertise your business, products and services when using social media marketing. A small business can advertising where big brands advertise. There’s no restrictions to how one’s advertising are done on social media.
2. Purposeful, Targetted and Effective
Social media marketing allows you as a business (whether small or big, organization) to target and retarget ideal consumers. The most fascinating thing about social media marketing is its measurable actions.
Businesses are conscious of the amount of work and money they invest in marketing. Instead of assumable random marketing, you market to your own criteria based on real data.
So in this case, businesses market to their ideal customers base on their
- Interests – include what your audience most engage themselves with on social media.
- Demographics – age, sex, education level, income level, work, marital status etc
- Behaviours – Life events, device usage, consumer classification, politics, travel etc
Almost every social media platforms have built-in data analytics tools, which enable a business to track the progress, success, and engagement of advertising campaigns.
These give rooms to measure the results of a given social media campaign, analyzing its effectiveness, failures and how to refine the reports for future marketing.
3. Ideal Marketing Media
Technically, your customers are on social media. According to Statista, the report below shows the number of social network users in Nigeria from 2017 to 2023.
In 2018, there were approximately 29.3 million social network users in Nigeria, and this figure is projected to grow to 36.8 million in 2023.
Average social media user spends more 2 hours on multiple times daily. Connecting with your target audience can be easy if you are active on the channels that they use most often.
The number of people spending more time using electronic devices is only going up. Your target audience will be more receptive to your advertsing messages when marketing through social media.
Marketing through social media will boost your brand recognition. The best way to engage your targets attention is with quality contents. Consumers are looking for recommendations on social media.
Here is a sneak peek of what our Social Media Marketing package looks like
- Facebook & Instagram Page management – moderating comments, responding to messages
- Content creation and publishing
- Facebook Advertising
- Instagram Advertising
- Business Listing for local businesses
- Messenger Chatbot development – An automatic system that communicates with your customers on Messenger and sell to them without your presence
- Tracking and Pixels
- SEO Friendly Websites for companies, agencies, local businesses
- Tailored eCommerce store for retail owners
Fill the form below and let us know how we can help you start your social media marketing project. Let’s join efforts together and do what your competitors are not doing.
I can help your business today
If your business is either not yet on social media, not effectively utilizing the feasible social media marketing strategy then you could be missing out the possibility to connect with your ideal customers.
That’s why you need my services to help your business in another dimension.