What's Social Media Marketing?
A social media is a platform (app or website) that majorly connects friends, family together and idea sharing in some cases. These include Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest etc.
When we say Social Media Advertising, it simply connects paid marketing through social media platforms.
Social Media Marketing involves all the activities in using social media platforms to connect with your audience to build your brand, increase sales and drive website traffic.
Using social media to build brands and connect with your ideal customers is different from personal social media activities.
Social media marketing is driving measurable actions using a business page for Facebook and Instagram, Twitter, LinkedIn, Snapchat or connections using Group.
Social media activities for businesses and brands involve creating contents that are relevant to your demographics (category of people your business targets) with intentions to either engage with them, follow them up, drive website traffic and achieve your social media marketing objectives.
Social Media Marketing objectives:
Why Social Media Marketing?
Social media marketing is a part of digital marketing. Digital marketing involves any activity channeled toward marketing products or services through electronic media. Digital marketing involves both online and offline.
Few of these offline digital activities include;
How effective are they?
These offline digital marketing methods still work but one has to measure their effectiveness in this era of the internet and smartphones.
Lets take a practical instance with commercial buses.
8 out of 10 commercial buses would play music as they journey in their 8 to 10 hours trips to entertain their passengers.
Next time you embark on a long journey, observe what other passengers are busy doing – It would either be their eyes glued to the smartphone or probably sleeping.
No more justice to the radio!
The number of radios in households nowadays has drastically reduced. Do you still have a radio? Don’t mention the one on your phone or car. Even if…how often do you listen to it?
Google, Facebook and brand influencers generate more revenue than any traditional media company in the world because they control more attention.
Money follow where the attention is. That’s why disruptive social media marketing matters. Millennial are on social media. Everyone is on social media.
Why Social Media Marketing is better
Social media marketing is cost-effective. Unlike radio and TV commercial spots and rates, social media advertising is favourable to any size of business. With as little as ₦1000, a business can advertise at any spot, time and to any audience it chooses.
You don’t need a fixed high rate to advertise your business, products and services when using social media marketing. A small business can advertising where big brands advertise. There’s no restrictions to how one’s advertising are done on social media.
Social media marketing allows you as a business (whether small or big, organization) to target and re-target ideal consumers. The most fascinating thing about social media marketing is its measurable actions.
Businesses are conscious of the amount of work and money they invest in marketing. Instead of assumable random marketing, you market to your own criteria based on real data.
So in this case, businesses market to their ideal customers base on their
- Interests – include what your audience most engage themselves with on social media.
- Demographics – age, sex, education level, income level, work, marital status etc
- Behaviours – Life events, device usage, consumer classification, politics, travel etc
Almost every social media platforms have built-in data analytics tools, which enable a business to track the progress, success, and engagement of advertising campaigns.
These give rooms to measure the results of a given social media campaign, analyzing its effectiveness, failures and how to refine the reports for future marketing.
Technically, your customers are on social media. According to Wearesocial digital 2020 Global Overview Report, there are 3.80 billion social media users in January 2020 adding to the more than 5.19 billion people that use mobile phones.
Average social media user spends more 2 hours on multiple times daily. Connecting with your target audience can be easy if you are active on the channels that they use most often.
The number of people spending more time using electronic devices is only going up. Your target audience will be more receptive to your advertising messages when marketing through social media.
Marketing through social media will boost your brand recognition. The best way to engage your targets attention is with quality contents.
Consumers are looking for recommendations on social media.
Forbes shared Top Marketing Trends For 2020.
The list includes:
- Shoppable Posts
- Virtual And Augmented Reality
- Interactive Content
- Google Ads Smart Bidding
- Content Marketing
- Video Content
Out of these options listed above, there was recommendations for other marketing channels.
This is to show you that how the trend has shifted to digital media.
Luckily, we can connect your business to significant traction of these billion users that use social media daily...
Here is a sneak peek of what our Social Media Marketing package looks like
How does it work?
We will take a look at your existing social media account if any. We now observe things that would be put in place
We now present solutions that will position your business well to your audience using tools and expertise.
This involves creating engaging contents, audience targeting, paid marketing to drive conversion
Comprehensive monthly performance reports based on people reached, impressions, engagement, conversion, amount spent, sales etc
Now, your turn
If your business is either not yet on social media, not effectively utilizing the feasible social media marketing strategy then you could be missing out the possibility to connect with your ideal customers.
That’s why you need our social media service to help your business in another dimension.